Bruce Willis in SL
Despite a one hour delay it was well worth the wait to hear Bruce Willis interviewed in Second Life about his latest movie, Live Free or Die Hard. Die Hard 4 as it is also known will be released by Fox on 27 June.

Sheryle Moon, CEO of Australian Information Industry Association (AIIA), announced yesterday that the AIIA is entering the 3D virtual world - Second Life. The initial announcement was carried by ZDNet. The official launch will on May 30th in Sydney.

In this story, David is SLCN.TV and Goliath is the UK's BBC. The BBC's New York office was preparing a news story on the International Technology Exhibition created by the V3 Group in Second Life. As part of Cattle Puppy's sponsorship of ITE, SLCN.TV was already filming the ITE events and proceedings and was approached to provide pre-recorded footage to the BBC. An SLCN.TV film crew then met with the BBC news team to take additional footage of Caroline Hepker's avatar visiting the ITE site. Apart from the live interviews in the BBC News item all the footage was created by SLCN.TV.

He fluttered around like a peripatetic butterfly at the Texas Aussie Music Party, but at ITE 2007 his feet were firmly on the ground. Virtual-ground at least.

The 'He' is SLCN.TV's Executive Director Wiz Nordberg. Wiz spent today directing and filming events, interviews and key-note speeches at Second Life's International Technology Exhibition 2007 on Silicon Island in Second Life.

NEW YORK, NY, April 16, 2007 — Fortune 500 firms, brand managers, financial services firms, advertising agencies, universities, non-profits with a global mandate – in short, anyone or any organization struggling to develop a bottom-line strategy for extending their real-life dealings into the virtual realm should point their digital selves in the direction of the first-annual International SL Technology Expo (SL-ITE), which will be held in Second Life, Friday through Sunday, April 20-22, with entry at the Expo Welcome Center on Silicon Island.

Organized by Greenwich, Connecticut-based virtual events and services firm the V3 Group, the SL-ITE 2007 (http://www.thev3group.com/ite.html) will showcase the best Second Life-related technology solutions and offer best-practices demonstrations from the most creative developers. The likes of Sun Microsystems and Dell Computers will also be represented in support of honoring the vendors.

Melbourne, Australia (April 16, 2007) - If you were lucky enough, or organised enough, to be near an SLCN.TV screen on April 15th at 4pm SLT you will have caught the first episode of That S'Life.ThatSLife

Hosted by SLCN's Starr Sonic, That S’Life is a five minute review show highlighting must-see events in Second Life. Available on SLCN.TV screens in-world and via the web at SLCN.TV, this life-style and information show goes to air every Sunday and Thursday at 4pm and 7pm SLT.

That S’Life is produced by Cattle Puppy International for Second Life Cable Network (SLCN.TV), a station committed to bringing you the best in in-world entertainment.

Wiz Nordberg
Melbourne, Australia (March 27, 2007) - Wiz Nordberg, the technical genius behind SoundReach and SLCN.TV has published his first of a regular blog for smartcompany in Australia. Read Wiz's first blog and other commentary on Second Life smartcompany

Melbourne, Australia (March 23, 2007) - That S’Life, a five minute review show highlighting must-see events in Second Life launches Fri 13th April 2007. Available on SLCN screens in-world and via the web and download at slcn.tv, this life-style and information show goes to air at 4pm and 7pm SLT every Wednesday and Friday.

That S’Life is produced by Cattle Puppy Productions for Second Life Cable Network (SLCN.tv), a station committed to bringing you the best in in-world entertainment.

SLCN It's about you.

Cattle Puppy Productions, is currently hiring experienced Second-Lifers to teach performance skills at the Virtual Worlds Performance Academy campus which is opening soon in Second Life. The college will open with courses covering drama, music and comedy performance.

For further information please IM Noel Finney in Second Life.

Answer: SoundReach

SoundReach is a new technology that enables anyone with a mobile phone or landline to talk within Second Life. It is as easy to use as the conference call that is ubiquitous in today's social and business worlds.

OK, so what is the connection between Warner Bros. Movie 300, Barack Obama's 2008 Presidential Campaign and SoundReach?

Both environments were created by Liam Kanno of the V3 Group developer of Silicon Island. V3 Group selected Cattle Puppy's SoundReach technology to bring the live voices of Frank Miller, Zach Snyder, George Butler, Rodrigo Santoro & Lena Headey to the over 40 worldwide media whose avatar's attended the '300'movie junket at Silverscreen produced by Dannyboy Lightfoot of Picture Production Company. A first in Second Life. V3 Group also selected SoundReach to enable a team of supporters for Barack Obama's 2008 Presidential Campaign to talk directly to volunteers whose Avatars attended the rally hosted on Silicon Island.